Job Summary

We are seeking a highly skilled, results-oriented, and dynamic SEO and Digital Marketing Specialist to join our organization. The selected candidate will be responsible for driving the digital growth and online sales of Biddabari.com (EdTech) and Prodhan.com (E-commerce) through advanced SEO, performance marketing, analytics, and conversion optimization strategies.

Key Responsibilities

• Develop and implement On-Page, Off-Page, and Technical SEO strategies for both EdTech and E-commerce platforms.
• Conduct comprehensive keyword research for competitive educational courses and trending e-commerce products.
• Plan, execute, and optimize Meta Ads, Google Search Ads, Google Shopping Ads, and YouTube Ads to maximize ROAS and conversions.
• Optimize product titles, descriptions, landing pages, blog content, and image alt tags for higher search rankings and engagement.
• Perform YouTube SEO, including optimization of video titles, descriptions, tags, and metadata.
• Manage Google Business Profile and resolve technical SEO issues such as site speed, schema markup, indexing, and broken links.
• Monitor website performance using Google Analytics (GA4) and Google Search Console and prepare regular performance reports.
• Analyze customer behavior and optimize sales funnels to improve course enrollments and product sales.

Preferred Qualifications

• Strong expertise in Search Engine Optimization (SEO) and Performance Marketing.
• Practical experience with Google Analytics (GA4), Google Search Console, Ahrefs, Semrush, or similar SEO tools.
• Hands-on experience in Meta Ads Manager and Google Ads (Search, Display, Shopping).
• Good knowledge of WordPress, WooCommerce, Shopify, or similar e-commerce platforms.
• Strong analytical, communication, and problem-solving skills with a results-driven mindset.

Educational Requirements

• Bachelor of Business Administration (BBA) in Marketing, Computer Science & Engineering (CSE), Information Technology (IT), or a related field.
• Professional SEO/Digital Marketing Certifications from recognized institutions or platforms will be considered an added advantage.

Experience & Additional Requirements

• Age: 25–42 years (Flexible for exceptionally experienced candidates).
• Experience: 2–5 years of practical experience in SEO and Performance Marketing.
• Proven experience in E-commerce Marketing (Product SEO/Ads) and/or EdTech/E-learning growth.
• Strong understanding of E-commerce Conversion Funnel Optimization.
• Excellent command of Google Analytics (GA4), Google Search Console, Ahrefs, Semrush, and similar SEO tools.
• Proficiency in Meta Ads Manager (Catalog Ads, Pixel Setup) and Google Ads (Search, Display, Shopping).
• Familiarity with WordPress/WooCommerce, Shopify, or other CMS/E-commerce platforms.
• Excellent analytical, communication, and reporting skills with the ability to work independently and meet deadlines.

Compensation & Other Benefits

• Salary: Negotiable (Based on experience and proven track record).
• Annual Increment based on KPI evaluation.
• Opportunity to work in a vibrant corporate and tech-driven environment with excellent career growth prospects.